Inspiration
“What I realize when I look back at my childhood experiences is the way all the different cultural expressions found a way to mingle together and get along in my awareness. This is true throughout history. Whenever people used beauty as a language to communicate, the outcome is always acceptance. This is so important today as the world is opening up so quickly. It is important to shift the conversation to the domain of the heart to be able to know each other on a more profound level. Our opinions and ideas can define who we are on some exterior level, but our deeper identity as individuals or groups of people is defined by what we love. And love’s official language is beauty. Everyone “understands” beautiful expressions and patterns, they resonate with all of us because it feels similar to our own heart.”
The brand’s signature motif—four dots—is a hallmark of its designs. They symbolize balance and represent the harmony within and throughout nature and people.
The vertical dots remind us that we can be grounded in reality while we strive to become ideal versions of ourselves, and the horizontal dots remind us to reach outward - to others and to nature - and to be open to receiving from the outside world.
Adel Chefridi's signature engraving stems from his fascination with the beauty and meaning of inscribing symbols and patterns on stone or in metal.
Not only is the etching or engraving an early form of human expression, but it's also a common language and an essential element in Tunisian design - from jewelry and architecture to textiles.
